Retail Singapore

The Cheat Sheet Every Singaporean Retailer Must Have To Survive GSS 2019

Lo and Behold, The Great Singapore Sale (GSS) is back again! For retailers, this is the time of the year when we can get Shoppers to break out their plastics and do some serious retail therapy (ideally in our store). With GSS, Shoppers have come to expect a whole lot of promotions and discounts and tend to suss out the best deals out there, before committing to a purchase. Increasing your marketing spend during peak shopping period seems like a no-brainer, but if you do not get the following strategies right, not only are you competing with every brand out there, but at higher budget levels too. So how can you as a retailer stand out and win big during GSS? 1. Come up with a Compelling Promotion 10%? 20%? Everyone will be throwing discounts at Shoppers, so how do you make yours stand out? ...

Event Review: Digitising Retail and Commercial Real Estate 2018

The DREA x SKALE team welcomed 80 marketers from leading Shopping Malls and Retailers in SEA for the Digitising Retail and Commercial Real Estate 2018 summit at HUONE Event Hotel Singapore last Tuesday. The summit was geared towards demonstrating how retail brands and mall operators could leverage on omnichannel solutions to unify and create better customer experiences and journey to drive sales, as shoppers move between online and offline store fronts. Yuet Whey Siah, founder of DREA and SKALE, shared with the audience on the various digital solutions to drive mall footfall and retail sales. She shared that today footfall in malls is declining and in turn this has affected revenue and turnover for both mall operators and retailers. Yuet also spoke about how malls are optimizing their tena...

Report: Singapore’s Tourism Rises While Retail Spend Declines. What’s Causing It?

Singapore’s tourism industry has been a key support to their retail sector. In 2016, international visitor arrivals and tourism receipts scaled to a new high of 16.4 million and S$24.6 million respectively, proving Singapore’s importance as one of Asia’s leading retail destinations. However, in 2017, a decrease in retail spend was seen despite the growth of Singapore’s tourism industry. Though recently retail sales data has shown constructive signs of recovery. However, weak retail sentiments continue to persist. Despite retail sales increasing by 1.8% in July, other lackluster indicators were seen in the first half of 2017. The Retail Sales Index (RSI), which has been trending downwards since 2014, reported a fall of 4.2 percent in Q2 2017 compared to end 2016. Island-wi...

How Singapore’s Tourism Board Drives Retail Every Year

Every year, thousands of tourist flock to Singapore for the year-end holidays. It’s the time of the year when Orchard Road, the country’s premier lifestyle and shopping destination will transform into a magical wonderland. Shopping malls bedecked with flickering fairy lights, twinkling trees and elaborate decorations, street performances and festive bazaars galore, with all of these, tourists can’t help but pay a visit to immerse themselves in the Christmas spirit! The Singapore Tourism Board pours money into decorating tourist-favourite spots such as Marina Bay Sands and Orchard Road every year for the Christmas holidays. Revenues from their tourism and retail sector spike up significantly during this period. Last year alone Singapore attained record highs for the second time in two...

Facebook Retail Summit: How Retailers Can Win in the Mobile Era

The team from SKALE attended the Facebook Retail Summit in Singapore this week. Attended by some of Singapore’s top marketers, retail brands and advertising agencies, the summit was geared to demonstrating how Facebook can help businesses increase offline sales and the various marketing solutions provided by the social media giant. The retail summit was moderated by Facebook’s Client Partner Lead for Retail Vertical, Rahul Gupta, who shared that today Facebook in Singapore has 3 million users accessing the social media platform daily, 2.8 million accessing Messenger and 2.7 million accessing Instagram. Themed around how mobile has redefined shopping experiences for Singaporeans, Gupta further highlighted how the retail model has transformed whereby online efforts influence offline sales an...