Running a Beauty Business

How South Korea Became The Skincare and Beauty Capital of The World

The South Korean beauty scene has taken the global skincare and beauty industry by storm. Known as K-beauty, South Korea has developed a sort of cult-like following. Youtubers and Social Media Influencers are also raving about the benefits of these K-beauty products. The Korean beauty market is among the top 10 around the world, with an estimated worth of over $13.1 billion in sales in 2018, according to Mintel, a global market intelligence agency.  Their driving factor for their rapid growth is due to ‘innovation’ being at the forefront of their branding strategy. Beyond just another marketing strategy, South Koreans are constantly striving to reinvent their products. Katie Thomas, editor of Marie Claire says,  “South Korea’s beauty industry is ahead of the rest of the world b...

The Importance of Marketing Your Beauty Spa Business in Malaysia

As we all know, the heart of most businesses if not all, lies in their marketing. Marketing is the process which introduces and promotes your product to your potential customers. Without marketing, your potential customers would not know of the services you are offering. As such, marketing is no less important for beauty spa businesses too! Finally made the Himalayan Salt Stone Massage available in your spa? Great, but have you got the word out yet? In Malaysia, the beauty spa business scene calls for more action in terms of its marketing efforts. Although the industry is rapidly growing, many people have yet to be educated about the industry. Myths need to be debunked and attitudes changed, to enable more locals to better embrace the industry. Spa business owners, it is all the more relev...

Branding Ideas for Beauty Spa Business Owners in Malaysia

For just about any business, branding strategy is a very important component. In Malaysia, the flourishing beauty spa industry is fast gaining traction among the locals. As such, competition is growing tighter, and it is all the more important for business owners to understand the desired brand image of target customers. Beauty spa business owners, you will have to place your focus on your intangibles such as reputation, client care and relationship with clients in order to build your brand. According to the Global Wellness Institute (GWI), which released the 2016 Global Wellness Economy Monitor last year, the worldwide wellness industry grew 10.6 percent to US$3.72 trillion (RM15.2 trillion) from 2013-2015, making it one of the world’s fastest-growing and most resilient markets. For the b...

4 Ways to Get Funding for Your Beauty Business in Malaysia

The beauty industry although lucrative is equally an expensive undertaking. Whether it is a product or service oriented business, this industry demands quality at its finest. This is especially true for running a salon or a spa business in Malaysia. You will set aside significant capital for equipment, products, stock, fixtures, decoration, marketing and many more. And then there’s the waiting period for the build-out before the salon or spa is up and running. When it comes to finding the right funding, even financially flourishing salons and spas find themselves confused. So don’t worry if you ’re having difficulty obtaining funding resources for your beauty business. Here are 4 ways to get funding for your beauty business in Malaysia: 1. Prepare a solid business plan As you are already a...

Why Every Beauty Spa Business Owner in Malaysia Needs a Business Plan

If you have decided to open a beauty spa, writing a business plan will be your primary step. Not all businesses share the same business plan. The one size fits all approach does not work because every business focuses on different considerations. A spa in particular will definitely have a different set of challenges from a F&B business. This is why a business plan is not just about outlining goals and methods of achieving them but is also about understanding your niche market. Now, how do you come up with a good business plan? Beauty spa business owners, here’s exactly what you need to include in your business plan to run a successful beauty spa in Malaysia! 1. Create a Summary of Your Business Plan In the first section of your business plan, you will need to provide a summary of...