Small Business Advice

Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in the ad was a Chinese woman struggling to eat pizza and pasta with chopsticks, sparking criticism from viewers. Further adding to the fiasco were screenshots that were circulated online – those of a private conversation, where brand designer Stefano Gabbana made a reference to “China Ignorant Dirty Smelling Mafia” while using the smiling poop emoji to describe the country. The brand denied their involvement, stating that their account was...

6 Ways Retailers Can Make This Their Busiest Holiday Season Ever

‘Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won’t guarantee you success. It’s time to think laterally, act local and keep on going until the party’s over. Six ways retailers can make this their busiest holiday season ever by thinking laterally, acting local and keeping on going until the party’s over. If you were wondering whether it’s too soon to start your seasonal ad campaign, wonder no more: It definitely isn’t. In fact, over half of seasonal shoppers start researching their purchases in October, or earlier. And almost one in three of Europe’s internet shoppers plan to make their pre-holiday purchases in November, if not sooner. According to Fionnuala...

7 Tips to Get Your Store in the Philippines Ready for the Holiday Season!

Christmas is celebrated all over the world and there are many exciting things that everyone is anticipating here, the Filipino Christmas rush. We’re fast approaching the end of the year, and there are a number of things that business owners have to stay on top to best manage their businesses. Now is the perfect time to map out your preparations in order to drive the most revenue for your business. If you’re a retailer, but not quite sure how to get your store ready, here’s 7 things to get you going! 1. Set Your Holiday Store Hours The first step is to look at and familiarize yourself with the holidays coming up and decide which ones are important for your business and to your customers. The most effective mall hours done in the Philippine setting usually starts late in the morning and ends...

3 Things Singaporeans Can Learn from What To Eat’s Failure

A Singaporean food delivery company, ‘What To Eat‘, became unreachable after failing to pay their merchants for services provided to them. What To Eat was founded in 2013 and was one of the first food delivery services to gain popularity in Singapore, alongside Deliveroo and Foodpanda. The owner, 40 year-old Benson Lo, had seemingly disappeared when a reporter tried to reach out to him at his home and Geylang office last week. Mr Lo eventually responded in a Channel News Asia story, stating that he is looking to declare his company bankrupt. He says that WhatToEat has been struggling due to high overheads, poor business and stiff competition. “I hope I can repay them, but I really have no means.”. Benson’s pitiful apology comes a little too late, as owners of F&B outlets ha...

How NESCAFÉ in the Philippines Built Brand Affinity among Millenials

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z (Millenials) a generation that recognises NESCAFÉ as “their parents’ cup of coffee”. Research showed that content creation is influential amongst Gen Z’s so instead of talking to the audience directly, the brand tapped into creators who best represent the audience’s interests and received authentic endorsements of the NESCAFÉ product. Here’s how NESCAFÉ worked with Alex Wassabi and the Filharmonic to achieve their brand objectives. Goals This article was contributed by Think With Google.  Think with Google shares and publishes the latest data, analysis, insights and digital innovations for marketers to stay informed and inspired. From high-level insights to deck-ready stats to use...

4 Quick Strategies To Help Singaporean Small Businesses Make An Impact

Branding is always hard to get across. How do you maintain the fine line between being a business and being relatable? If you want your business to rise above the digital noise, you’re going to require a substantial investment in branding. To get consumers to talk about your product or service, you need to make a strong, memorable impact on them. While trying to be individualistic and creative comes with certain risks, it is an important step in creating brand awareness. With that said, here are some strategies for making your strengthening your brand and making it more relatable. 1. Humour Is Your Best Friend Don’t be afraid to throw in some sass or puns. Humour is an effective way of reaching your audience and helping them relate to you. Get your customers laughing and they’ll feel like ...

Making the Switch to Payroll Software

Payroll is a basic task of Human Resource management but it doesn’t have to be a burden. If you are looking for ways to save time and be in control of your payroll, using software might be for you. Your current payroll system may not be adequate. Your business may be expanding or you just want to make a change. You may think that changing how you run your payroll will be stressful. So why don’t you get some help with it? Some software companies make setup extra easy by providing setup services. A good software company will help you through the process and will save you time and limit the stress involved. Making Payroll Easier In the end, switching to payroll software will make running payroll easier for you. Your ultimate goal should be to find solutions that work best for your business. Y...

5 Small Business Problems And What Malaysians Can Do About It

Small companies are faced with many challenges in their initial years. It’s easy to see why folks tread carefully during the first few years of business, as there are so many things that could go wrong. From finding customers, generating leads, creating an email list to hiring the right staff and balancing growth and quality, Scaling a business is one of the toughest things for a business. However, with the right tools and knowledge, these obstacles can always be overcome. Here, we have compiled 5 challenges that every business meets with, along with some advice on what you can do about it. If you’re looking to scale your business, then be sure to avoid these common pitfalls. 1. Hiring The Right Staff “No man is an island”. For operations to run smoothly, you will need to get the rig...

Why Hindi Matters in the Digital Age – Think With Google

India’s largest print-media company, DB Corp Ltd. and 57-year-old retiree and food blogger Nisha Madhulika share a common thread to their successes: doing their digital content in Hindi. With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow. “While strategizing the roadmap for DB Corp five years back, we mapped Indian consumers as 400M Hindi speakers and 70M English speakers. Needless to say, we were convinced that the mass of India speaks Hindi,” shares Gyan Gupta, CEO of DB Digital. Today, bhaskar.com—operated by DB Digital—is the largest Hindi news site in India and the third-largest media site in the country. For Madhulika, starting a Hindi food blog in 2010 was simply a way to pa...

Everything You Need To Know About Setting Up a Salon and Spa Business in Singapore

Singapore is known for world class salons and spas. A strong industry that is growing year-on-year and record high numbers of tourists allows owners to enjoy multiple revenue streams with a steady flow of clients. Setting up a spa and salon is a fairly straightforward process. Read on here to find out how in detail what you need to know about setting up a salon and spa business in Singapore.  Obtain the Right Licenses A Massage Establishment License (ME) is required under the Massage Establishment Act. According to the act, you’ll need to obtain this license if your business offers any of the following: Massage services Manicures Spa baths Foot-reflexology Similar services The license is broken down into two categories: Category 1 and Category 2. The main difference between the two categor...

Branding Ideas for Indian Beauty Spa Business Owners

Branding is the heart and soul of every business these days. Without proper branding initiatives, even a large brand can remain hidden. In contrast, with smart branding initiatives, even the smallest startup can get the attention of masses. As the beauty spa business is quite competitive these days, there is a need for identifying initiatives that lead to a great brand image. Once done, you need to strengthen it by using innovative branding strategies. Some of the branding ideas for beauty spa business owners in India that work marvellously are mentioned right here. Understand Client Needs and Then Meet Them The first thing you need to do when establishing a brand image or rebranding your business is to get in touch with the customers. You need to understand their expectations and then str...

Why You Should Strengthen Your Relationship with Your Bank

Relationships should be a priority for business everywhere in the world. AI is beginning to change the way we do business and, in the near future, SME-Bank relationships will be with algorithms as well as with people. You may think that you have the best product or service in the world but if you don’t have good business relationships you may find yourself working hard without making a profit. Digital disruption, capital controls, tight credit and increased tax compliance means that building a good business relationship with banks, or other financial service providers, should be a key strategy for your business. Banks and people who work in banks, work within organisational structures that are often process driven. In the near future these processes may be driven by AI. Here are some tips ...

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