Spa Business

The Importance of Marketing Your Beauty Spa Business in Malaysia

As we all know, the heart of most businesses if not all, lies in their marketing. Marketing is the process which introduces and promotes your product to your potential customers. Without marketing, your potential customers would not know of the services you are offering. As such, marketing is no less important for beauty spa businesses too! Finally made the Himalayan Salt Stone Massage available in your spa? Great, but have you got the word out yet? In Malaysia, the beauty spa business scene calls for more action in terms of its marketing efforts. Although the industry is rapidly growing, many people have yet to be educated about the industry. Myths need to be debunked and attitudes changed, to enable more locals to better embrace the industry. Spa business owners, it is all the more relev...

Branding Ideas for Beauty Spa Business Owners in Malaysia

For just about any business, branding strategy is a very important component. In Malaysia, the flourishing beauty spa industry is fast gaining traction among the locals. As such, competition is growing tighter, and it is all the more important for business owners to understand the desired brand image of target customers. Beauty spa business owners, you will have to place your focus on your intangibles such as reputation, client care and relationship with clients in order to build your brand. According to the Global Wellness Institute (GWI), which released the 2016 Global Wellness Economy Monitor last year, the worldwide wellness industry grew 10.6 percent to US$3.72 trillion (RM15.2 trillion) from 2013-2015, making it one of the world’s fastest-growing and most resilient markets. For the b...

4 Things You Didn’t Know About the Spa Industry

4 Things You Didn’t Know About the Spa Industry Entering any new market is a journey of discovering the many niches and specialties of that industry. Having been in the spa market for more than a decade, I can confidently say that I have learnt most of the tricks of the trade by now. I want to share with you my knowledge about the spa market so that you won’t have to feel completely blind sighted on your new business venture. 4 Things You Didn’t Know About the Spa Industry 1. It’s Time To Get Personal

How To Set Up A Lucrative Spa In India 

भारत में एक आकर्षक स्पा कैसे स्थापित करें, यह जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find how to set up a lucrative spa In India!

Open A Spa Business in 4 Simple Steps

Nowadays, an increasing pool of people are looking for an escape from the immense stress of city life. Your spa can be that haven where they unwind and recharge for the week ahead. In order to be that sanctuary for the weary, it is vital to look at very aspect of your business. These are the 4 areas and subsequent steps that you as a spa owner has to take to create the ultimate oasis for your client. 1. Find Your Niche Study international spa trends and see if there are any openings in the market. For example, if your area has a lack of Thai spa parlours, it would be a good market to tap into.  Other trends include wellness spas, mental health spas as well as affordable spas. 2. Find The Right Balance With Your Location